Today we’re excited to share Cybeats’ new brand identity. We’re updating everything about our brand’s look and feel - from our logo and colours to our typeface and design elements.
With big plans for the future, we wanted to create a bold and modern brand to match the innovative products we are bringing to market.
Cybeats started out focused on helping enterprises secure IoT and connected devices with a unique approach to protecting devices throughout their entire lifecycle. We’ve since grown our product suite with yet another innovative secure by design solution, SBOM Studio, to provide continuous, end-to-end security across the entire software supply chain.
The past year has been full of exciting milestones: we were acquired by Scryb Inc., the scaling up of our customer base and a major new product release (SBOM Studio). We’re excited to add another meaningful moment in our history with the unveiling of our new brand identity, which sets us up for continued growth to come.
Our mission at Cybeats is to help organizations build certainty into their products at every step of the product lifecycle. This isn’t changing, but our solutions have evolved to help lead our industry into an SBOM-oriented world, and so our branding is evolving too.
We approached our rebrand with the goal to capture the energy and innovation of Cybeats and the Cybersecurity community.
Our new logo and wordmark uniquely integrates a ‘checkmark’, a universal symbol for certainty, to represent the sense of assured confidence & compliance that our products deliver for our customers. We chose to update our colour palette to visually demonstrate our team’s enthusiasm and align with the vibrant future we see in Cybersecurity.
Starting today, you’ll see our new brand rolling out across our website, collateral and social media. All of the elements help bring to life the bold mission we have at Cybeats. We’re proud of our history and accomplishments to date, and we are energized by the exciting journey ahead.
Cybeats. Software made certain.
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August 15, 2023
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Last month I wrote about using a Software Bill of Material (SBOM) as a valuable tool for managing cybersecurity risk.
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